Written by

Sal Daoud

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5 Benefits of Combining Mobile and Out-of-Home Campaigns for Local Businesses

June 11, 2021 | 2 minutes

Today, almost everyone has a mini computer or as we call it a smartphone in our pocket. The World Advertising Researching Centre (WARC) predicts that by 2025, 75% of the world will solely use smartphones for their internet needs instead of depending on laptops and desktops. Right now in Australia, smart-phone penetration is over 90%.


No surprise there, right?


But as the distance and time between someone viewing an outdoor ad and being able to research online reduces due to the penetration of smartphones, the two mediums begin to work incredibly well together. So well in fact that studies show uplift in mobile brand actions by 17% when combined with out-of-home.


As per the Neilsen study (2019), 66% of the smartphone users are already taking some sort of action online after seeing an outdoor ad.


With our new combined approach of Sillyfish working with CVO, we have identified amazing opportunities to work closer with businesses to drive growth and profitability. How? Mobile & OOH Retargeting


Here’s 5 reasons why it’s a good idea:


  • Reinforce Messaging – Targeting users who we know have seen your OOH billboard with a mobile ad.
  • Call-to-Action – Retargeting the same user with a call-to-action (CTA) that is directly achievable via their mobile device.
  • Exposure Frequency – Reach optimum exposure frequency with your customers to engage message recall.
  • Drive relevancy – We can retarget consumers when we know it’s the optimum moment for action.
  • Test & learn – We will tweak and develop our strategy based on real results and campaign learnings as we go, depending on what works best for your brand.


Retarget people who have passed your out-of-home signage to ensure actionable message recall. Or Geo-fence your specific locations (stores, branches, events, stadiums…) and retarget your audience across mobile and/or desktop.


So, what are you waiting for? Contact CVO to discuss how mobile retargeting can help take your out-of-home billboard campaign to the next level.

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