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Dany Coutinho

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An Interview with VMG’s new Head of Growth and Partnerships, Sal Daoud

February 16, 2022 | 4 minutes

We sat down with Venetian Media Group’s new Head of Growth and Partnerships, Sal Daoud, to talk about all things Sillyfish. Check out the below and see what Sal had to say.


What’s the mission of Sillyfish?

The internet is now often the first point of research for most consumers. Whether consumers are looking for a pair of shoes, a restaurant for dinner, or buying gift vouchers – they turn to the internet. Every business needs a strong digital marketing strategy to not only capitalise on where their consumers are, but also to stay ahead of the competition.


That’s why we exist. While many digital agencies provide cookie cutter solutions, we work in partnership with our clients to create bespoke digital marketing strategies that will deliver growth.


We consider other media activity and spend to ensure a holistic solution that works to amplify not duplicate. Wastage is nobody’s friend. We’re digital marketing experts and we use that expertise to drive growth for our clients.


How does Sillyfish differ from other digital agencies?

We aren’t just another digital agency; we’re a trusted partner that becomes an extension of our clients’ businesses. We get under the hood and make it our business to fully understand each client’s landscape and competitors. There is no ‘one size fits all’. We understand our clients marketing pain points and work to a solution to help drive both short term and long-term results. Educating our clients is part of the process, so they understand our recommendations and what results they will deliver.


What digital ad or communication did you get in the last week that has resonated with you?

I am a big online shopper, scrolling through the endless pages of options. With the New Year’s Day sales, I added a few things to my cart and didn’t end up purchasing. A few hours later, I received an ‘abandoned cart’ email so of course I ended up going back in to purchase the shoes.


The email made me feel like my business is important to the brand. I wholly recommend re-targeting campaigns and ‘abandoned cart’ messaging. It offers personalisation and contextual relevance which has been shown to have a huge impact on purchase behaviour.


Why should clients work with us?

If your business prioritises collaboration, results, long-term relationships and exceptional service, then we’re the team for you. We aim to be extension of your team.


We’re hands on, always available and accessible and we don’t hide behind our computers. Consumer behaviour evolves by the minute. What worked yesterday may not work tomorrow. We invest in tomorrow, we’re ahead of what’s next and even though we live in a digital world, the human experience is important, and we make sure we provide that.


Our business is also backed by the wider VMG group so the opportunity to develop your business through our other media channels is a huge benefit to growing businesses. We can offer support to our clients at every level of the marketing funnel, not just digital performance.


What’s your advice for clients worried about budget/costs?

For all businesses, cost is understandably a big deal. We tailor our solutions to fit budgets, not the other way around. We provide realistic options; we don’t sell the dream; we are transparent from the offset setting realistic expectations of growth correlated to each and every budget.


If you’re still worried, reach out and we can create a no obligation plan that fits into your budget that achieves your business goals.

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