Written by

Sal Daoud

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The Importance of Online and Social Content in Business to Business Buying

March 31, 2021 | 2 minutes

The new Numbers Game is a Game of Percentages.

At Sillyfish we agree with Graham Hawkins of Sales Tribe on the importance of Online and Social Content in the Buying Decision. To the point that similar numbers apply to the Consumer when they enter the buying cycle.

  • 87% of Business to Business buyers start their buying journey on line to do their research first.
  • 82% of Business to Business buyers say the Social Content has a significant impact on Business Buying Decision Making Process.
  • Business to Business buyers are at least 57% of their way through the buying journey before out to a vendor.
  • There are approximately 7 people involved in most business to business buying decisions.


So how does this translate to your Search Engine Optimisation (SEO) and Website?

Ensuring that your website is a rich source of information on what you do, how you do it, what sets you apart and what your customers say about, not just a digital brochure is key to ranking strongly in organic search results. Doing so will also better position you to secure new customers from your web site and search activities.


Don’t let your website become idle.

Keeping the content on your site current and fresh important in staying strong in SEO.

To learn how Sillyfish can help you strengthen your web and social content and rate higher in SEO as well as securing more customers and revenue, visit www.sillyfish.com.


Listen to Graham Hawkins – Sales Tribe *

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