Written by

Dany Coutinho

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Why User Experience is Key to Digital Marketing Success

January 10, 2022 | 2 minutes

Did you know a good user experience can increase your website conversation rates by 200%?

 

User experiences involves having a thorough understanding of consumers visiting your website, their interests, behaviours and what their customers want and value.

 

A critical aspect, which is often missed in creating a strategy is the user experience. It is an essential factor of every profitable digital marketing campaign. A positive user experience fosters a positive relationship.

 

In 2019, 81% of the population shopped online and this expected to grow in 2021 wherein the Australian eCommerce market size is forecast to be at $35.2 billion. To boost customer satisfaction and enhance business, it is vital to build a positive user experience for everyone visiting your website.

 

Having a good user experience not only improves customer satisfaction and increases loyalty but it is essential for SEO, which should be the priority of each business as 75% of people never scroll past the first page of search engines. A clean, well mapped user journey increases a brands profile on search engines encouraging potential consumers to visit your website, therefore lowering the bounce rate. A low bounce rate provides a high indication to search engines that your website has relevant and beneficial content.

 

By the end of January 2022, it is expected there will be approximately 20.6 million smartphone users in Australia. A good user journey improves mobile experience. Thus, it is imperative for your business to create your digital marketing strategy with mobile in mind.

 

There is a significant misconception that the user experience is about creating nice looking interfaces, but that is only a little part. The user experience is about the relationship between people and technology and identifying and designing that relationship. That’s where we come in. We work with you to ensure that a customer’s journey from seeing an ad to buying your product or service is as streamlined and efficient as possible and create the ideal customer experience. We can ensure your website has limited touchpoints to guarantee a seamless transition from ‘sign up’ to ‘complete my purchase’ in the customer journey.

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