SEO-optimised content is key for any high-performing website. This can be any piece of text or media on your website that communicates important information about your brand. SEO-optimised blogs ensure that your content is strategic, and informational, and matches up your audience with your website (through Google’s algorithm).

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For this article, we will explore actionable tips that you can implement to help improve your website performance. As we have seen over 2024, Google places a large emphasis on content, and ensuring your content is SEO-optimised can be a great way to get your website looking even better for 2025.

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1.  Do your Keyword Research and Targeting

Understanding what keywords your audience is typing in to search for your services, products, or news about your industry, should be the first step in ensuring your content is SEO-optimised. You can make use of both free, and paid tools, such as Google Keyword Planner, SEMRush, or Ahrefs to help with your research.

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Look for keywords that are relevant and topical to you. Users searching for your brand may use keywords that you may not consider, so it’s important to plan strategically, as well as assess competitors to see how their audience searches.

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Select a combination of specific, competitive keywords, along with less competitive ones, which will allow you to rank. Once selected, ensure your blog has these keywords placed in your title, meta description, headings (H1 and H2), as well as the body of your blog. These keywords should have a natural flow to them, and read in a way that doesn’t feel as though they have been stuffed into the content.

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2.  Ensure your Content is High Quality and Relevant 

With Google Algorithm updates constantly being released, high-quality and relevant content is typically at the core of Google’s policy. Ultimately, Google wants to match content that helps with a user's search query, and by having the best information available on your website, your article can rank in top positions for users to click through.

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When creating your content, provide up-to-date information that addresses your topic. This can also include FAQ’s, videos, images, and other forms of media that make your content engaging. Ensure that your content matches the intent. Is the user looking for an introduction about your services based on the keywords in your content? Or are they looking for more finer details? Addressing the intent can help keep your audience engaged as the content would be highly relevant to them.

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3.  Have a Clear Structure and Readable Blog

I’m sure you have experienced going to a website and seeing a wall of text that makes it a headache to read through. For this very reason, it’s important to make sure your blog has a clearly defined structure that is easily readable.

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Make use of headings and subheadings! These are your H1’s, H2’s, and H3’s, which can help distinguish what the body of text is talking about, without it becoming confusing. Always ensure there is only 1 H1 on the page, as Google will use this to assess what that page is talking about.

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In addition to headings, ensure text is kept to short paragraphs. If you have a lot of information to deliver, consider using dot points, lists, or tables to break up larger chunks of text. This can also include adding a call to action, which may link to other parts of your website.

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4.  Optimise your Title Tag and Meta Descriptions

Title Tag’s and Meta Descriptions make up your organic results in Google’s Search Engine Results Page (SERP). Having these optimised ensures your audience has the best chance of finding your content, and website.

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You can optimise your title tag through your keyword research, ensuring you include important keywords relating to your topic, along with keeping it under 60 characters. This will also be assessed by Google to understand your content.

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For your meta descriptions, these should be kept under 155 characters, and describe what the page or content is talking about. Whilst this isn’t a ranking factor, it is still important as strong meta descriptions will impact whether someone searching for your content, decides to click. You can also add a call to action, to entice users to click.

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5.  Refresh Existing Content

Creating content for the first time can be quite time-consuming. Blogs or content that were written years ago, slowly over time will become outdated. As Google prefers serving content to people searching that is more relevant, it’s important to ensure your content is still working for you!

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One way to ensure your previous efforts don’t go to waste is to ensure that content that was written a few years ago is updated. This can be done by updating your title with the current year, amending content with updated information, or even including video content or new images. This ensures any article, blog, or content piece that a user finds on your website, will be useful to them, and also to Google when crawling your website. The more relevant the content is, the more likely your rankings for keywords associated with that particular topic will rank higher.

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Conclusion

In conclusion, following these tips can help your business be in the best position as 2025 approaches. Get a head start by updating your content now, and focus your efforts on new topics in the new year.

If you need assistance with anything related to content, let’s chat to see how we can work together to help your business grow through tailored content strategies, aimed at attracting your target audience to your website!

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