UX design.
User experience is an often-overlooked part of the digital marketing process but is highly important. An appealing, easy to navigate website that facilitates users to take certain desired actions will result in happy, returning customers.
How is your user experience?
We can drive cusomters to your website or business, but if their journey is clunky or doesn’t get them what they need quickly enough, you can lose them. Sillyfish work with you to ensure that a customer’s journey from seeing an ad to buying your product or service is as streamlined and efficient as possible.
We can ensure your website has limited touchpoints to guarantee a seamless transition from ‘sign me up’ to ‘complete my purchase’ in the customer journey. Sillyfish create a visual of the different touchpoints that your potential customers encounter, both online and offline, when interacting with your business. By using the insights from this mapping we can align to create.
As search engines are geared towards providing results that are user-focused and user-friendly, to have your website rank in organic searches, your website’s functionality is critical.
94%
of a website's first impressions
are due to its design
85%
think mobile websites should be as good or better than desktop
88%
won’t return to a website after
having a bad user experience
5%
judge a website’s credibility
based on its aesthetics